Eastorm can give each one of these items solid consideration for your initial array of marketing materials for your small business:

 

Brochure

 

This can be a virtual one, in PDF format on the internet, or a black-and-white, two-color or even four-color paper handout. In any case, it's important to have one, because it can cover a variety of general needs that no other single marketing document can handle, ranging from distribution at a trade show to a handy mailer for people who want basic information about your company.

 

Logo

 

You'll want to create a polished image from the beginning and some kind of unique visual hook for your company, and then splash it on your business cards, stationery and anything else you can think of. But that doesn't necessarily mean spending thousands on a designer to come up with an icon that expresses your business. You can network with other entrepreneurs, and there's bound to be a graphic or web designer among the group who will charge significantly less than big design firms. And they may be willing to trade services or be open to payment plans.

 

Business cards

 

Many marketing gurus say that a great business card can be your most effective marketing tool. Pack it with as much information as it will hold, not just contact information. Good graphics are important, but not as crucial as actually describing what your company does in a line or two. Maybe put the contact information on the front and list your products or services on the back. In any event, your business card must be different, memorable, and prospects must want to keep it.

 

Website

 

You should get this up and running before you open for business. You don't need to spend a lot of money on one, with all the site-building options now available. But it should be well-designed and helpful. You might even want to start putting a blog on your site right away to start up a"conversation" with your customers.